COVID-19 Taskforce

The objectives of the COVID-19 ad-hoc taskforce are to:


  • Update members regularly on new initiatives at national and European levels to support EU companies related in particular to: Payroll, Real-estate, Tax, and Liquidity support.
  • Engage with EU policy-makers to promote solutions identified by the sporting goods industry to support our sector
  • Organize solidarity webinars for exchanging information
  • List members’ initiatives to:
    • Promote physical activity at home
    • Help authorities in fighting Covid-19 (e.g. exceptional production of medical PPE)
  • Create a collaborative forum of discussion with all actors of the distribution/supply chains, to address orders, supply, stocks, seasons, real estate. Those stakeholders include but are not limited to:
    • Retailers
    • Manufacturers
    • Landlords/real estate organizations


FESI is gathering different information resources to help its members cope with the COVID-19 crisis:


Since the beginning of the crisis, the sporting goods industry has mobilised and adopted a series of solidarity initiatives to help communities across Europe and the world cope with the crisis.

From the promotion of physical activity to maintain the health of citizens, to the production of protective equipment for health workers and donations: below are some of the main actions of our sector.




  • adidas/Reebok Bokskids Programm: BOKS utilizes both digital (Facebook/Youtube channels) as well as print materials (Fun Packs, brain breaks – BURSTS , yoga & mindfulness activities) to make physical activity simple in a home setting.  Every week day there are FREE facebook live sessions at noon EST.




  • Chiruca – Material (Afydad) : the company Chiruca, together with other companies, workers and volunteers from the city of Arnedo, are manufacturing sanitary material.
  • Decathlon – Masks: blocks the sale of Easybreath masks to the general public and reserves the available stock in priority for healthcare personnel and rescue teams.
  • New Balance – Masks: New Balance has engaged a portion of its skilled and innovative U.S. manufacturing workforce to develop face masks to address the significant demand for these supplies.




  • Keen Inc – Donation (EOG): Keen donated 100,000 pairs of shoes—about $10 million worth—to the workers on the front lines and the families at home fighting through the coronavirus crisis.
  • New Balance – Donation: New Balance Foundation committed $2 million in nonprofit grants in response to the COVID-19.
  • Nike – Donation: Top leaders and the Nike Foundation are committing more than $15 million to COVID-19 response efforts.
  • Salewa-Oberalp  – Donation (EOG): With the support of its business partner in China, Salewa organised the purchase of medical protection equipment for hospital personnel.
  • Salter – Donation (Afydad): The manufacturers of fitness equipment Salter has made a financial contribution to Hospital Clinic from Barcelona.