FESI and six other associations wrote to EVP Vestager today to raise their concerns over the envisaged reform of dual distribution under the Vertical Block Exemption Regulation (VBER). In its last public consultation, the European Commission suggested policy options to reform the current block exemption on dual distribution which, if applied, “would have serious adverse consequences for the competitiveness of the European industry and markets, both digital and physical, which in turn would negatively impact consumers.“
The co-signatories of this letter firmly believe that “introducing a threshold based (…) on the parties’ market shares in the retail market (and) aligning the coverage of the exception with what is considered exemptible under the rules for horizontal agreements” or “removing the exception from the VBER, thus requiring an individual assessment under Article 101 of the Treaty in all cases of dual distribution” would impair the new omni-channel market reality and have a serious adverse impact on legal certainty, market dynamics, investment, innovation, and business models.
In their letter, the seven associations recall that dual distribution empowers consumers by providing them with complementary channels, experiences, and product value. Indeed, dual distribution very much amounts to a dual choice for consumers to purchase either offline or online. They also warn that restricting the conditions to engage in dual distribution would ultimately result in increased retail prices and reduced consumer purchasing power, while limiting brand manufacturers’ capacities to create consumer efficiencies and make the economy greener and more digital.