Key Issues


of young women between 15 and 24 never exercise or play sport (source: Eurobarometer)


of teenage girls drop out from sports at the age of 17 (source: Women’s sport foundation)

About StrongHER:

In 2021, FESI has signed a pledge in support of the “HealthyLifestyle4All” initiative, an EU driven campaign aimed at increasing awareness of a healthy lifestyle across generations and to improve access to sport. Bearing in mind the EU campaign’s focus on inclusion and non-discrimination, FESI is committed to work alongside the European Commission to help promote sport and physical activity among teenage girls through the “StrongHER” campaign.

Our Manifesto

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Key Solutions

Promoting women coaching role

Creating the proper environment and equipement

Developing women sporting role models


Canterbury: “Give it a try”

Speedo: “Swim United”

Puma: “She moves us”

Adidas: “Breaking barriers”

Nike: “Made To Play”


Attracting and developing more women into leadership roles within the sport industry requires company-wide change and, in my experience, this has to be driven from the top.  It requires increased levels of senior engagement in gender balance and CEO-driven initiatives to recruit, promote and retain women.  Equality in leadership is not a women’s issue; it’s a business issue”.

Charlotte Cox

President EMEA at Pentland Brands Limited and FESI Vice-President

“Every sport is important for every community. For health, for personality, for experience,  for friendships. We wanted to involve girls a little more in – as everyone says – “men sports”.  We wanted to break the barriers for girls, to show them they can do anything as well as the boys. We wanted to be role models for them, as women athletes and coaches.”

Anja Toplek

Professional Volleyball player & Coach – CCPA – Participant in the adidas Breaking Barriers project