Brussels, 8 April 2025
Today, the Digital Consumer Information Alliance (DCIA) – including FESI – hosted an Exhibition on the Future of Digital Labelling at ACE Events in Brussels. The exhibition brought together policymakers from the European Commission, the European Parliament, and Member States to experience firsthand how digital tools are reshaping product information for consumers and businesses alike.The exhibition highlighted how digital labelling can:
- Improve the consumer experience with dynamic, tailored, and multilingual information
- Reduce environmental impact by limiting packaging size and waste, and communicating on circularity
- Boost competitiveness and innovation by introducing new technologies
- Enhance traceability via tools like the Digital Product Passport
Attendees were invited to explore a series of interactive stands featuring companies and associations from across the food and non-food sectors. Each stand showcased practical, real-world digital labelling solutions, demonstrating how product information can be delivered in smarter, more sustainable ways.
Participants could scan products using their phones to access both consumer-related content—such as multilingual ingredient lists, usage instructions and sustainability credentials—and backend functionalities relevant to traceability, supply chain transparency and regulatory compliance.
Reinforcing the call for harmonised EU action
With digital labelling already appearing in legislation across product sectors, DCIA reiterated its call for a harmonised, future-proof regulatory framework. Without such alignment, the risk is a fragmented Single Market and unnecessary barriers for businesses—especially SMEs.
DCIA and its members stand ready to support EU institutions in shaping a digital transition that works for everyone—consumers, businesses, and the planet.
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About the Digital Consumer Information Alliance: The Digital Consumer Information Alliance (DCIA) brings together consumer-facing European associations from the food, drink, retail, wholesale, cosmetics and toy sectors. The Alliance advocates for a consistent, practical, sustainable and consumer-friendly shift toward digital product information across the EU. Click here to read the call of the Alliance.
About FESI: Founded in 1960 FESI, the Federation of the European Sporting Goods Industry, is the unique pre-competitive platform representing the interests of the sporting goods industry in Europe, advancing its members’ priorities and promoting initiatives that benefit the sector, EU citizens and the society as a whole. FESI represents the interests of approximately 1.800 sporting goods manufacturers (85% of the European market) through its National Sporting Goods Industry Federations and its directly affiliated member companies. 70-75% of FESI’s membership is made up of Small and Medium Sized Enterprises. In total, the European Sporting Goods Industry employs over 700.000 EU citizens and has an annual turnover of some 81 billion euro.
Media contact: Ariane Gatti – FESI Senior Communication & Policy Manager / [email protected] / +32 (0) 2 762 86 48
