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Secretary General

Alberto Bichi

Mr. Alberto Bichi has been the Secretary General of FESI since January 2000. Following brief experience working at the European Commission's cabinet of Commissioner Vanni d'Archirafi, Mr. Bichi integrated the Foreign Trade Association (FTA) where he soon became member of the Board. In his professional time at FTA, he was requested to develop and improve the Federation of the European Sporting Goods Industry (FESI), which he did while advancing up the hierarchy. In 1996 he became FESI Member Services Manager, and then in 2000 he became Secretary General. In this role, Mr. Bichi has continued to improve FESI's overall reputation as the unique voice in Europe for the sporting goods industry and in 2008 he became Executive Director of EPSI: European Platform for Sports and Innovation. For more information visit: Since June 2012 Mr. Bichi has also been Director of Government Affairs for HDS-L, the federal association of the German footwear and leather goods industry. More details about HDS-L at