You are here

ISPO Munich 2016: FESI calls it another successful CEO meeting

Tuesday, 26 January, 2016

Brussels, BELGIUM

 

The continuation of a strategic partnership between key players of the Sporting Goods Industry and the EU

 

Businaro_Ansip.jpg

 From left to right: Luca Businaro (President of FESI) and Andrus Ansip (Vice-President of the European Commission in charge of the Digital Single Market).


Brussels, Belgium - 26 January 2016  Subsequent to the success of last year’s CEO meeting, FESI is continuing its work to increase cooperation between the sporting goods industry and the European Commission (EC). At today’s CEO meeting, convened by FESI during the ISPO trade show in Munich, chief executives from some of the largest global sports brands were united with high level EC officials.  The core objective of this meeting was to discuss strategies that strengthen collaboration in terms of the Digital Single Market (DSM) and the promotion of physical activity.

The FESI executive committee, led by President Luca Businaro and Secretary-General Alberto Bichi was joined by Alistair Cameron (CEO ASICS EMEA) Lew Kimble (CEO Foot Locker), Jean Marc Pambet (CEO Salomon), Sean O’Hollaren (Global Vice President Nike), Andrea Tomat (CEO Lotto), Pinder Sandhu (Senior Director Legal and Compliance Adidas), Cristiano Silei (CEO Dainese)  and Johan Adamsson (Global Director of Sports Marketing & Sports Licensing at PUMA). The European Commission was represented by Andrus Ansip (Vice-President of the European Commission in charge of the Digital Single Market) and Jens Nymand Christensen (Deputy Director General in the Directorate General for Education, Culture and sport). Also representatives of ST, VARTA Microbattery, WT Wearable Technologies Group, VP Consumer Technology Flex and Firstbeat were present.

During the meeting, the representatives of the EC and FESI discussed and agreed on strategic priorities for the sporting goods sector in the Digital Single Market. In his presentation FESI President Luca Businaro underlined that as FESI's members are dealing with a variety of cultures and member state regulations, they need to meet different requirements. This explains the use of techniques referred to as ‘tailoring’ or customization’. 

“The industry is calling on the Vice President to help the Commission services to engage with our industry in terms of specific requirements and regulatory amendments". Commented FESI President Businaro .

This refers to the need of a proactive type of cooperation in which the requirements and specificities of the sporting goods industry are clearly understood and consequently, solutions are sought that facilitate developments which maximize its benefits on society.